Course Content
Introduction (it's short - please start here)
Welcome to the Really Easy Refund Strategy
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Module 1 - Why People Request Refunds & How to Use Your Refund Policy to Make Money (Not Lose It)
Lesson 1 – Why people request refunds…and what that says about YOU
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Lesson 2 – Why a “No Refunds” policy doesn’t address the problem
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Lesson 3 – Your refund policy is a SALES TOOL
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Module 2 - Creating the Right Refund Policy for Your Business
Lesson 1 – A quick overview
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Lesson 2 – Refund-related laws that affect your strategy
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Lesson 3 – Choosing the right type of policy for your business
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Lesson 4 – The ideal length for a refund window
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Lesson 5 – The language of successful refund policies
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Lesson 6 – What if you really want a “no refunds” policy?
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Lesson 7 – Choosing a policy for each of your products/services
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Module 3 - Refund Resilient Sales & Marketing Strategies
Lesson 1 – General Strategies (pre & post purchase)
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Lesson 2 – Pre-purchase Strategies
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Lesson 3 – Post-purchase Strategies
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BONUS: Refund Procedure Checklist
Here’s your plug & play policy wording!
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CREATE YOUR REFUND POLICY: Plug & play refund policy wording
Here’s your refund procedure checklist!
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BONUS: Refund Resilient Strategies Checklist
Here’s your refund-reducing strategies checklist!
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